Research and Discovery

Research combined quantitative and qualitative methods: surveys to capture broad behaviour patterns, in‑depth interviews to uncover motivations and pain points, and analytics reviews of early funnels to identify drop‑off points. Key insights revealed that most users loved short daily prompts but abandoned sign‑up flows that required account creation; many valued community features but hesitated when group onboarding felt public; and parents wanted curated children’s content separated from adult devotional feeds. These findings led directly to the decision to offer SMS keywords and web links for frictionless opt‑ins, build a private journaling flow, and segment the home feed by age and content type.

Usable Design Systems

I established a scalable design system in Figma, complete with components for buttons, cards, typography, and iconography. A consistent color palette balanced neutrality with subtle faith-specific motifs, ensuring accessibility and brand cohesion across screens.

Solution

The final experience simplified onboarding with a two‑tap subscription option (Christianity or Islam), The final design for Religious Notification brings all spiritual activities into a single, intuitive home experience that helps users stay consistent in their daily practice. The interface opens with a personalized greeting and a prominent Devotional card that surfaces the “Verse of the Day,” allowing users to engage with scripture in one tap. Inspirational Quotes are presented as color-coded cards for quick reading or copying, each styled to match its respective passage theme and optimized for fast sharing. I reorganized the navigation into a clean left sidebar that groups the platform’s key features like Bible study, Groups, Music & Courses, Mindfulness Resources, Journal, and Trivia, so users can move seamlessly across different spiritual activities without cognitive overload.