Packachange
Project details
About
Packachange is a modern B2B all-in-one marketplace for buying packaging easily. It serves as a gap between manufacturers and consumers.
Challenge
Purchasing primary packaging is a hassle filled process for a business owners
Hassles like;
1. Searching for manufacturers individually leaves high quality manufacturers out of the conversation
2. No easy way exists for customers globally to collaborate with North American manufacturers.
3. The rapidly changing customer experience doesn't leave manufacturers much time to adapt.
Solution
A modern B2B marketplace where different manufacturers can sell packaging to. It provides manufacturers with a centralised platform to streamline sourcing, compare options, and enhance collaboration, ultimately improving efficiency and reducing costs in the supply chain.
For business owners this would help streamline operations, enhance financial visibility, and improve customer interactions, ultimately supporting small businesses in achieving efficiency and growth.
Target audience
• Small to medium-sized enterprises (SMEs) looking for reliable and high-quality packaging solutions.
• Business owners who are tired of the hassle involved in sourcing packaging individually from various manufacturers.
• Companies aiming to streamline their operations, reduce costs, and improve efficiency in their packaging supply chain.
• North American packaging manufacturers seeking to expand their market reach globally.
• Manufacturers looking for a centralised platform to showcase their products, collaborate with customers, and adapt to rapidly changing customer experiences.
• Companies interested in improving their financial visibility and enhancing customer interactions through a modern, efficient B2B marketplace.
•Professionals responsible for sourcing packaging materials for their companies, who need a more efficient and reliable method to compare options and collaborate with manufacturers.
• Supply chain managers looking to reduce costs and improve the overall efficiency of their procurement process.
• International businesses seeking an easy and efficient way to collaborate with North American manufacturers for their packaging needs.
• Companies that want to ensure they are accessing high-quality manufacturers without the need to individually search and vet each one.
• Teams within packaging manufacturers aiming to increase sales and market their products more effectively through a centralised B2B platform.
• Professionals focused on expanding their customer base and improving customer experiences by leveraging the modern functionalities of Packachange.
My Role
Thanks to my colleagues I gained a lot of experience as the lead UIUX designer at Packachange.
In my role as a UI/UX designer at Packachange, I played a pivotal part in shaping the user experience and interface design. This involves diving into user research, crafting wireframes and prototypes, brainstorming which helped me gain insights into our audience's needs and problems. I then translate these insights into tangible design solutions.
My Achievements
• Redesigned the landing page which led to a 20% increase in revenue.
• Designed a bulk product upload feature which made it easier for the manufacturers onboarding process.
• Designed and delivered wireframes, user flows, prototypes, and high-fidelity UT mockups
Contributed to creating and maintaining design systems to streamline the design process.
Contributed to creating and maintaining design systems to streamline the design process.
• Worked collaboratively with cross-functional teams to understand different project requirements, user needs, pain points and creating the balance with the business goals.
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